celebrating 75 years of Tide history
Turning the tide for more than 75 years
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
1930 – Project X
Tide’s story began in the 1930s with Procter & Gamble scientist David Byerly. He was determined to develop the world’s first heavy-duty laundry detergent under Project X. However, after 7 years of experimenting, Project X got shut down. But Byerly never gave up, and after 14 years of having worked on it in secret, he found a soap that didn’t just wash, but could clean all the stains of the day. When Procter & Gamble saw the power and possibilities of this formula, they immediately wanted to get it into consumers’ hands, bringing what became known as Tide to market in under two years.
